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Does your website exude trust?
Click my logo to ask me a question! Online marketing works on trust. Gone are the days when an expert could spout forth all sort of impressive gobbledegook and people would listen spellbound and then...
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How the position of a share request can go viral
Click my logo to ask me a question! Of course you want to encourage your readers to share your posts on social media. This is the way your blog’s content is exposed to a larger audience, spreading your...
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Magic Moment: View keyword statistics in Google Analytics
SEO gurus go on and on about using appropriate keywords. Yes, we all know we should, but which ones are working? And are they the right ones? And are they doing any good? You can see keyword results in...
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Magic Moment: Use Google Analytics to study your visitors’ behaviour
It’s important to understand what your blog’s visitors are up to, how they are responding to your content and whether they approve (or not). Google Analytics reveals many things about what your...
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The beauty of blogs over websites
Back in the old days, blogs and websites were different animals. They used different web-programming and systems, and the concept of turning a blog into a website (or blogsite) wasn’t even considered....
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How SEO uses the human factor
Going further into my SEO research for my Lunchtime Learning video this month, I am fascinated by how complicated it is. So I will need to be mindful of how I’m going to explain my findings in a way...
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18 uses of keywords within blog posts
I thought we’d take a break from my Magic Moment series about Google Analytics today and give you something else to think about. This blog will be undergoing a transformation very soon (perhaps you’ve...
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7 simple ways to optimise a blog post for the search engines
There is so much palaver banded about on how to optimise a blog post to make it seem totally complicated. In reality, when all is said and done, there are some simple procedures that can be put in...
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CopyBlogger announces that SEO is dead! [infographic]
Of course CopyBlogger can get away with this sort of statement! Actually CopyBlogger’s author Sean Jackson goes on about how he hates the term SEO, and I know what he means, because it has been...
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Why I (and others like me) will have to withdraw digital products in the New...
I’m going to have to take down my beginner bloggers e-course from 1 January. This is because it is a digital product, and digital products are much misunderstood by those who deal with VAT matters, and...
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